Marketing vs Advertising

Are marketing and advertising the same thing? Before comparing marketing and advertising it is easier to see their relationship when looking at the business as a whole.  There are five essential functions to a successful business.  The bigger the business the larger, and more defined these functions are. Naturally a small business that is less experienced with these defined functions would blur the lines more because they have to stay competitive.  Small businesses can’t afford to hire large departments that are highly structured and specialized with heavy documentation like a mid-sized or large business can.  However, this should be viewed…

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