Marketing vs Advertising

Are marketing and advertising the same thing? Before comparing marketing and advertising it is easier to see their relationship when looking at the business as a whole.  There are five essential functions to a successful business.  The bigger the business the larger, and more defined these functions are. Naturally a small business that is less experienced with these defined functions would blur the lines more because they have to stay competitive.  Small businesses can’t afford to hire large departments that are highly structured and specialized with heavy documentation like a mid-sized or large business can.  However, this should be viewed…

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Social Media Survival

Small Business Social Media Survival Unless you have been living under a rock you know that having a social media strategy is important to your business. Some small businesses have little to no social media presence and don’t understand the value it can add to their business, others are confused or overwhelmed at the thought of utilizing social media to grow their business, while many are simply struggling with the complexities of it.  After all, the average cost small businesses pay for social media marketing is between $1,000 and $20,000 per month.  Social media marketing can absorb at least one…

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