Cashflow Crisis

COVID-19 has had an unprecedented impact on the world. This makes for incredibly challenging times for small businesses and it can seem like there is little hope growth in this market.  Yet much like Newtons first law of physics, the market also will respond to every action with an opposite and equal reaction.  Fact is, this will end and the economy will be prospering again some day (hopefully soon).  When it does, your business will have either closed, survived, or excelled from the market impact.  Most small businesses have applied for at least one EIDL, EIDLG, PPP Loan, SBA 7(a),…

Continue ReadingCashflow Crisis

What is a Strategic Partner?

What is a strategic partner? First off there are three basic types of business to business engagement customer, vendor, and partners.  The first is fairly self-explanatory, a b2b customer purchases products or services from your business.  Conversely, a b2b vendor is a business you purchase products or services from.  However, the more complex b2b engagement is a partnership because there are many forms of partnership.  A strategic partnership has some clear characteristics to define this form of engagement. Start getting ahead now! See how a strategic partner can grow your business Tell me more "No matter how brilliant your mind…

Continue ReadingWhat is a Strategic Partner?

Marketing vs Advertising

Are marketing and advertising the same thing? Before comparing marketing and advertising it is easier to see their relationship when looking at the business as a whole.  There are five essential functions to a successful business.  The bigger the business the larger, and more defined these functions are. Naturally a small business that is less experienced with these defined functions would blur the lines more because they have to stay competitive.  Small businesses can’t afford to hire large departments that are highly structured and specialized with heavy documentation like a mid-sized or large business can.  However, this should be viewed…

Continue ReadingMarketing vs Advertising

Corporate Cancer

What is Corporate cancer? Corporate cancer is when one or more members of the organization take action to negatively impact the business or another person within the business.  When you hear a diagnosis that you or someone you know has cancer many feelings and thoughts rush through your mind.  You may ask questions like where? When did it start? How far has it spread? What treatment options are there? There is an urgency to stop the spread and eliminate the cause of the cancer.  All of the sudden, this problem rises to the highest priority because we know how serious and…

Continue ReadingCorporate Cancer

Social Media Survival

Small Business Social Media Survival Unless you have been living under a rock you know that having a social media strategy is important to your business. Some small businesses have little to no social media presence and don’t understand the value it can add to their business, others are confused or overwhelmed at the thought of utilizing social media to grow their business, while many are simply struggling with the complexities of it.  After all, the average cost small businesses pay for social media marketing is between $1,000 and $20,000 per month.  Social media marketing can absorb at least one…

Continue ReadingSocial Media Survival

Your Baby, the Business

If you are unfamiliar with the term owner operator, it basically is a business owner who is so heavily woven into the company that the company cannot operate with out them. They say things like “this is my baby,” or “I can’t trust anyone else to do it,” or “I can’t afford to step away.” If this sounds familiar you may be an operator.

Continue ReadingYour Baby, the Business

Stay tuned for more...

No more pages to load